Your Guide to Interior Décor
The interior décor market is constantly evolving. From businesses and homes to industrial environments and retail, the new wave in interior décor is a dynamic, fast-growing market, and it shows no signs of slowing down. The rapid development of digital printing has accelerated this, creating new and exciting opportunities within the interior décor space. Digital printing has also allowed key consumer trends to rise, such as personalisation, individual expression and sustainable living.
Today’s Interior décor market
In 2019, the home décor market was valued at $616.6 billion, according to alliedmarketresearch.com, and is expected to rise to $838.6 billion by 2027. New technologies within the digital printing space is allowing this trend to progress, spanning across a range of different industries including industrial, retail, hospitality and domestic.
Interior décor within the industrial market is primarily used to reinforce a company’s brand identity and image, whilst making an impression for any visiting customers or guests. They can also be used to motivate and engage a workforce, particularly with printed wall graphics such as quotes and imagery. Printed décor and floor graphics have been one of the fastest growing applications in this sector, and are continuing to rise. The Covid pandemic has seen rapid growth in wall and floor signage, used primarily