The HP Latex R-Series was the topic of conversation at The Print Show last week.

As exclusive UK distributor of the R2000 printer, ADAPT joined forces with HP at the show to demonstrate to customers what the R-Series has to offer. This is something new for the market which has just seen UV, but which also knew conventional print. To suddenly see something which would produce print on board was something totally new and it’s waking people up.

This new printer is considered a tremendous investment for conventional printers and sign-makers looking to offer a consistent quality to clients. As it is a hybrid, sign-makers can print straight onto roll-to-roll as well as rigid substrate. So you’ve got vinyl, you’ve got soft signage and you’ve got rigid signage.

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HP Latex R Series

Interviewed at the show, ADAPT General Manager Richard Barham commented on the fidelity of colour which sets the R Series apart from other latex printers. He said: “What we see, is the colour. You can get the same colour right the way through but you’re also able to hit a bigger gamut than other printers out there, which means that we’re hitting more of those corporate colours in terms of a ‘specified Pantone’ than we’ve been able to before. That makes life so much easier for the sign-makers but also for the agencies building the displays.”

There’s no need to worry if you missed seeing the HP Latex R-Series in action at the show. We will be announcing a number of demo days at our new R-Series showrooms over the coming months. To register your interest for one of our demo days, get in touch directly at +44 (0) 1189 294 429 or email us on

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